We engaged directly with over 100 people across the firm, asking what would be an attractive and realistic proposition that would truly differentiate the firm from its competitors.
To ‘mine the gold’ within this rich source of data, we formed a design team of lawyers and business professionals. In brainstorming workshops we built up the key elements to form the heart of the proposition – the ones that people felt passionately about. After many iterations, the EVP took shape, using meaningful messages that could be conveyed on one page.
But this was more than a marketing ploy - beneath it was real commitment to make it live in the business.. With the design team and partners, we agreed action plans that would deliver on the promises and enhance the employee experience in practice.